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The true haircolorist company

Winner of Top Hair Product for Colorwash®, Cosmoprof Awards 2018

Hairdresser/colourist-owned companies are more passionate, innovative and are missing in the beauty business today. Founder and CEO Leland Hirsch says, “It’s not about just creating a product. It’s about creating, dreaming and inventing what should be that is not; giving hairdressers and colourists the tools to be more successful, to refine our craft while at the same time, increasing our revenue.”

Each product is designed to keep hair colour fresh, vibrant and healthy between colour services by solving the biggest complaints with all hair colour... colour fade. 

Patented Colorposit™ technology, found only in Celeb Luxury® products, is unlike any other in the industry. It adds and extends colour whilse gently cleansing and conditioning, and stops visible washout and fading.

Gem Lites® Colorwash® – cleanse and colour
10 billiant tones, all in a range of traditional shades, inspired by organic gem colours that never fade. For all hair colour, foil, highlights and Balayage. 

Viral® Colorwash® – cleanse and colour
Viral® Colorwash® creates bold tones on pre-lightened hair or jewel-tones on deeper colours. With 7 extreme colours and 3 pastels for all hair colours, special effects, foil highlights and Balayage. Viral® Colorwash® can also be used as a replacement for permanent or demi-permanent colour.

Viral® Colorditioner™ with BondFix™
The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

BondFix™
3x stronger, healthier hair with one application, continued use for stronger hair. Reduces breakage, extreme detangling durable conditioning up to 5 washes, protects against dry hair and prevents damage.

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Products in the Gem Lites® Collection

FLAWLESS DIAMOND™

ANTI-YELLOW WHITENER

 

Maintain brightness and bring out reflective facets in all blondes, whites and silvers, foil highlights or balayage. Excellent for men and women to maintain whiteness, help neutralize unwanted yellow tones on natural grey, white and blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

CITRINE™

PALE BLONDE GLO

 

Maintains brightness and brings out pale blonde tones and reflective facets in foil highlights, balayage and all blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

SUNSTONE™

BLONDE

 

Maintain brightness and bring out blonde tones and reflective facets in foil highlights, balayage and all blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

COGNAC QUARTZ™

CARAMEL BLONDE

 

Maintain brightness and bring out caramel blonde tones and reflective facets in foil highlights, balayage and medium blonde to light brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

TOURMALINE™

STRAWBERRY BLONDE

 

Maintain brightness and bring out strawberry blonde tones and reflective facets in foil highlights, balayage, and strawberry and deep blonde hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

FIRE OPAL™

COPPER

 

Maintain brightness and bring out copper tones and reflective facets in all coppers, copper reds, and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

RUBY™

RED

 

Maintain brightness and bring out red tones and reflective facets in all bright and deep reds and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

AMBER™

COPPER BROWN

 

Maintain brightness and bring out copper brown tones and reflective facets in highlights, balayage, and copper brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

BROWN DIAMOND™

SUNBROWN

 

Maintain brightness and bring out sunny brown tones and reflective facets in highlights, balayage, and deep blondes and brown hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

BROWN TAHITIAN PEARL™

BRASSY RED ELIMINATOR

 

Maintain natural brown tones and/or correct brassy warm tones. Excellent for men and women to gradually enrich colour of grey virgin hair.

  • Instantly adds rich colour while cleansing with hi-conditioning
  • Maintains, corrects, and boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with shinewash® to manage colour vibrancy
  • Complete gem lites® system restores hair to healthy, natural feel
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • No animal testing, 100% vegan

SHINEWASH®

HI-GLOSS CLEAR GEM SHINE SHAMPOO

 

Use as the alternating shampoo for gem lites® colorwash® to manage vibrancy of haircolour tones.

  • Delicate cleansing with rich, hi-lather
  • Extra-gentle for colour-treated hair
  • Intensified, hi-gloss gem shine
  • Add nourishment for luxuriously smooth texture and body
  • Reduces tangles, protects against frizz and unmanagable hair*
  • Excellent as a body wash
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

BONDITIONER®

BEYOND CONDITIONER

 

Innovative, dual-use conditioning for before or after cleansing.

  • Durable, conditioning, lasting up to five washes
  • Weightless, moisture-bonding, AHA that penetrates into the hair, providing moisturization from the inside out
  • Hair restoring benefits that improve hair with every application
  • Protects against frizz and unmanageable hair*
  • Anti-tangler™ reduces breakage
  • Intensified, hi-gloss gem shine
  • Paraben-free, sulfate-free, 100% vegan, no animal testing
  • Extra-gentle for colour-treated hair
  • Luxurious, citrus bloom aromas

CELEB® SECRET FIX®

ANTI-TANGLER™ SMOOTH CONDITION STYLER

 

Weightless condition for straight, wavy or curly, course or fine, thick or thin hair

WHAT IT DOES

  • Leaves hair with a smooth, satin feel
  • Gives hair a hi-gloss shine
  • Increased manageability
  • Humidity and frizz control*
  • Provides heat protection from styling tools
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

*Complete gem lites® system restores hair to healthy, natural feel

Products in the Viral® Colorwash® Collection

EXTREME SILVER

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME YELLOW

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™ to manage colour vibrancy
  • To increase colour intensity, do not alternate
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME TEAL

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™ to manage colour vibrancy
  • To increase colour intensity, do not alternate
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME BLUE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10.

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME PURPLE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME RED

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME HOT PINK

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL LAVENDER

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL BABY BLUE

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

PASTEL LIGHT PINK

 

Maintain bold haircolour with one simple wash. To achieve purity of colour, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10).

  • Instantly adds bold, power colour while cleansing, maintains, corrects, boosts colour brilliance
  • Continuous use after fresh colour, adds colour and stops visible washout and fade between colour services
  • Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage colour vibrancy.
  • To increase colour intensity, use colorwash 2-3 times in a row. Do not alternate.
  • Hydrating, smooth condition + hi-gloss shine
  • Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
  • Extra-gentle for colour treated hair
  • No animal testing, 100% vegan
  • Complete viral® system restores hair to healthy, natural feel

EXTREME MOISTUREWASH™

Viral® Shampoo

 

Use as the alternating shampoo for viral® colorwash® to manage vibrancy of haircolour tones.

  • Delicate cleansing for rich, hi-lather
  • Extra-gentle for colour treated hair
  • Added nourishment and rehydrating conditioning for pre-lightened and virgin dry, damaged hair
  • Improves hair with every application
  • Reduces tangles, protects against frizz and unmanageable hair*
  • Intensified, hi-gloss gem shine
  • Sulfate-free, paraben-free, no animal testing, 100% vegan

BLONDITIONER™

Viral® Conditioner

 

Innovative, dual-use conditioning for before or after cleansing.

  • Durable, conditioning, lasting up to five washes
  • Weightless, moisture-bonding, AHA that penetrates into the hair, providing moisturization from the inside-out
  • Hair restoring benefits that improve hair with every application
  • Restores hair to a virgin-feel, hydrophobic, water-resistant state, reducing porosity
  • Protects against frizz and unmanageable hair
  • Anti-tangler™ reduces breakage
  • Intensified, hi-gloss gem shine
  • Superior paraben-free, sulfate-free, no animal testing, 100% vegan
  • Extra-gentle for colour-treated hair

EXTREME SMOOTHING STYLER

Viral® LEAVE IN CONDITIONER

 

Intense conditioning, plus added nourishment for bold colors, pre-lightened, foil highlights, and virgin dry, damaged hair

WHAT IT DOES

  • Anti-tangler™ reduces breakage
  • Protects against humidity and unmanageable hair*
  • Leaves hair with a smooth, satin feel
  • Gives hair a hi-gloss shine
  • No build-up to weight hair down
  • Provides heat protection from styling tools
  • For all hair types and textures
  • Superior sulfate-free, paraben-free, no animal testing, 100% vegan

*Complete viral® system restores hair to healthy, natural feel

Products in the Viral® Colorditioner™ with BondFix™ Collection

Viral Hybrid Blue

 Blue

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Coral

 Coral

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Green

 Green

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Lilac

 Lilac

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Magenta

 Magenta

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Purple

 Purple

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Red

 Red

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Rose Gold

 Rosegold

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Silver

 Silver

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

Viral Hybrid Turquoise

 Turquoise

The first conditioner plus colour with built-in bond rebuilder, continuous colour and bond strengthening at home for bleached, lightened or fragile hair. Protects against dry hair and prevents damage.

Available in 244ml.

BONDFIX™ Collection

Bondfix™

 

3x stronger healthier hair with one application, continued use for stronger hair. Reduces breakage, extreme detangling durable conditioning up to 5 washes protects against dry hair and prevents damage.

Available in 244ml.

Brands available from Salon Success

For more information or to place an order call our friendly Club Services Team on

0845 659 0011