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evolve together

"I created #mydentity™ because I wanted to customize colors we all dream of — colors that are missing from today’s haircolor. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of."
- Guy Tang

 

Guy Tang The Begining

Growing up, I struggled everyday with my identity. I didn’t know who I was, what I wanted to do in life, or what my purpose was. It wasn’t until hair that I found purpose, my direction, and it truly saved my life.

Guy Tang Hairbestie

I found my identity (#mydentity™). It was to make a difference, change the world doing hair. But more than that it was to be a friend, a #Hairbestie, and inspire other stylists just like me to find their mydentity, because I had such a hard time finding mine.

Guy Tang Mydentity

I created #mydentity™ because I wanted to customize colors that we all dream of – colors that are missing from today’s hair color. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #Hairbestie family, and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of. #Hairbesties, together we will change the industry. Let’s evolve together.

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Super Power™

DIRECT DYES™

Direct Dyes with Super Power strength for minimal colour fade.
  • Lasts up to 50 shampoos!*
  • Intermixable with each other for unlimited creative control
  • Extremely pigmented
  • Intense depth
  • Shocking vibrancy 

*Lightning Bolt™, Green Aurora™, Phoenix Fire™ and Cosmic Coral™ last up to 30 shampoos.

Super Power™ Swatches

Mydentity Swatches 1200

#mydentity shade assortment

W0460 Shadechart Superpowers

Brands available from Salon Success

For more information or to place an order call our friendly Club Services Team on

0845 659 0011